While the world was glued to the London 2012 Olympics and all eyes were on elite athletes chasing gold, Nike dropped a campaign that changed the conversation: greatness isn’t just for the chosen few, it’s for everyone. The Anti-Olympics Move That Hit Hard 🔥 Launched during the exact moment the Olympics had the world hypnotized by…

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In an internet where filters are facts and influencers pitch Botox to 13-year-olds, Dove decided to do something different: talk to the people who still have the biggest influence on girls’ lives : their parents. And they didn’t whisper. They hit like a warning shot. Toxic Feeds, Deep Fakes, and Real Emotions 🚨 In May 2022,…

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What do you do when even your competitors use your bottle to sell their product? If you’re Heinz, you call it out, loudly, cleverly, and with a wink. Enter Ketchup Fraud, a spicy, strategic campaign that turned brand impersonation into a cultural moment. The Red Sauce That Can’t Be Faked 🪶 Coca-Cola Australia’s Share a Coke campaign did…

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In 2011, Coca-Cola flipped the script on product marketing by swapping its iconic logo for something far more personal: your name. What looked like a fun gimmick turned out to be a global phenomenon. Because when it comes to Coke, turns out we all want to see ourselves in it. Maybe, you’d find your name heeeeere The Personalisation…

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Football unites the world, but when it comes to men’s vs. women’s football, the playing field isn’t always equal. French telecom giant Orange decided to shake things up ahead of the 2023 Women’s World Cup with Bleues’ Highlights—a campaign that made everyone rethink their biases. The Big Reveal: A Masterclass in Perception 🎥 In partnership…

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