You Got This – Adidas: When a Sports Giant Speaks Gen Z’s Language đđŠ¸
After two decades of shouting “Impossible Is Nothing,” Adidas has turned down the pressure and turned up the empathy. Welcome to the new era: You Got This.
https://www.adidas.fr/yougotthis
From Motivational Slogans to Real Talk â¨
For over 20 years, Adidas carried the “Impossible Is Nothing” banner, bold, fearless, powerful. But 2024 marked a shift. Adidas realized that for Gen Z and Gen Alpha, sport wasnât fun anymore. It was pressure. Expectations. Burnout. And that didnât sit right with a brand that believes sport has the power to change lives.
Enter: You Got This. A new platform rooted in support, optimism, and self-belief. It doesnât yell at you to beat the odds. It leans in, puts a hand on your shoulder and says: hey, it’s okay, you got this.
A Campaign Built with Intention đď¸ââď¸
Over 18 months, Adidas reimagined its positioning with Gen Z in mind. The campaign launched in phases: from everyday athletes to the football stage and Paris 2024.
Then came the 2025 hero film We All Need Someone To Make Us Believe, spotlighting real and elite athletes being pulled through moments of doubt by teammates, coaches, and family. The message? Behind every great athlete is someone whispering: you got this.
Beyond the Slogan: Turning Insight into Action đ
Adidas didnât just roll out a catchy new line. They backed it up with deep research and community work. The Sideline Effect report showed how pressure from the sidelines (think: shouting parents, intense coaches) kills the joy of sport. So, Adidas launched the Sideline Essentials program to spread positive behavior across the sports community.
They even brought in legends like JĂźrgen Klopp and Mo Salah to support it IRL, showing up at amateur matches to model the behavior themselves. It wasnât just brand content. It was brand commitment.
YouTube Docs & The Power of Support
Adidas dropped Illuminated, a docu-series exploring athlete support systems, starring Anthony Edwards, Aitana BonmatĂ, Rebeca Andrade, and more.
The goal? To show that self-belief often starts outside the court or track. From childhood friends to family to teammates, every athlete needs someone who believes in them.
Why This Hits â¨
It speaks Gen Z fluently. Itâs not marketing down, itâs peer-to-peer.
You Got This is something you’d text a friend. Itâs soft without being weak. It’s not a pivot from Adidas’ core; it’s an evolution that feels emotionally intelligent, current, and sincere.
Adidas didnât abandon their heritage. They refreshed it. You Got This doesnât replace Impossible Is Nothing, it builds on it for a new generation facing new challenges. Because today’s athletes, whether pros or just playing in the backyard, donât need more pressure. They need belief.
And Adidas is saying it loud and clear: You Got This.